Product Community® Cohort
What You Get for Your Investment
- Revenue. Grow and diversify revenue by applying the content, tools, processes, and ideas to create new (or multiple) market-ready products.
- Engagement. Meet and engage with other leading association innovators who are also bringing new products to market.
- Growth. Master the six product community competencies and four dimensions of growth.
- New Markets. Gain a deeper understanding your members, identify and reach new markets, and engage them with new value.
- Applicability. Apply the repeatable product community® framework across your association.
- Community. Join a unique, longitudinal community of innovation leaders who are helping to create the association of the future.
- Culture. Transform your association into a cross-boundary, high-impact innovation culture.
- Credential. Earn the Certificate in Association Product Development!
Cohort Details
- WHEN • Three year-long cohorts offered annually (January, May, September)
• Meet live, online 3-4 times per month
• Additional product consultations - WHAT • Actionable curriculum
• Competency-based learning community
• Master the four dimensions of growth
• Access to over 35 tools + frameworks - WHO • Expert facilitation
• Facilitated live by the product community founder, James Young. Guest spots by leading association innovators - HOW • Build products
• Deepen relationships with members
• Build new products with business model, value prop, roadmap, product KPIs, and go-to-market + scale plan - WHERE • Live + interactive
• Build a work-related product at work and on your own time - HOW MUCH • Value-based pricing
• Starting at $7495
• Discounts for teams and first-timers
What Will I Learn?
The Product Community® Competencies
Everyone who joins and participates in the product community will master the six product community competencies:
- Culture • Products drive trust
- Vision • Products are anticipatory
- Customer • Products solve problems
- Design + Build • Products are optimized
- Go to Market • Products are in-demand
- Performance • Products are indispensable
The Product Community® Yearlong Curriculum
By participating in the yearlong cohort, you will also become conversant in the four dimensions of growth: discover for growth, build for growth, delivery for growth, and measure for growth. Here is an outline of sample topics, sample tools, output, and outcomes.
Get Started
- Timely + authoritative
- Help shape the dialogue
- Build + sustain momentum
- Immediately applicable
- Learn about: positioning, pricing, growth + scale, competition, business models, and go to market
- Experiential + case-based
- Collaborative + applied
- Immediately usable
- Gain access to like-minded innovators
- Learn + apply the Product Community® framework.
- Develop + bring to market new products
- Master the 6 competencies
- Create repeatable processes to extend value long after the experience
- Join a perpetual innovation community
