Product Community® Cohort
What You Get for Your Investment
- Revenue. Grow and diversify revenue by applying the content, tools, processes, and ideas to create new (or multiple) market-ready products.
- Engagement. Meet and engage with other leading association innovators who are also bringing new products to market.
- Growth. Master the six product community competencies and four dimensions of growth.
- New Markets. Gain a deeper understanding your members, identify and reach new markets, and engage them with new value.
- Applicability. Apply the repeatable product community® framework across your association.
- Community. Join a unique, longitudinal community of innovation leaders who are helping to create the association of the future.
- Culture. Transform your association into a cross-boundary, high-impact innovation culture.
- Credential. Earn the Certificate in Association Product Development!
- WHEN • Three year-long cohorts offered annually (January, May, September)
• Meet live, online 3-4 times per month
• Additional product consultations
- WHAT • Actionable curriculum
• Competency-based learning community
• Master the four dimensions of growth
• Access to over 35 tools + frameworks
- WHO • Expert facilitation
• Facilitated live by the product community founder, James Young. Guest spots by leading association innovators
- HOW • Build products
• Deepen relationships with members
• Build new products with business model, value prop, roadmap, product KPIs, and go-to-market + scale plan
- WHERE • Live + interactive
• Build a work-related product at work and on your own time
- HOW MUCH • Value-based pricing
• Starting at $7495
• Discounts for teams and first-timers
What Will I Learn?
The Product Community® Competencies
Everyone who joins and participates in the product community will master the six product community competencies:
- Culture • Products drive trust
- Vision • Products are anticipatory
- Customer • Products solve problems
- Design + Build • Products are optimized
- Go to Market • Products are in-demand
- Performance • Products are indispensable
The Product Community® Yearlong Curriculum
By participating in the yearlong cohort, you will also become conversant in the four dimensions of growth: discover for growth, build for growth, delivery for growth, and measure for growth. Here is an outline of sample topics, sample tools, output, and outcomes.
Weekly content on association product communities.
- Timely + authoritative
- Help shape the dialogue
- Build + sustain momentum
- Immediately applicable
Live + engaging 4-6 hour workshops or 3 month courses.
- Learn about: positioning, pricing, growth + scale, competition, business models, and go to market
- Experiential + case-based
- Collaborative + applied
- Immediately usable
- Gain access to like-minded innovators
Yearlong Cohort Experience
Our premier, highest impact offering.
- Learn + apply the Product Community® framework.
- Develop + bring to market new products
- Master the 6 competencies
- Create repeatable processes to extend value long after the experience
- Join a perpetual innovation community