James Young, veteran association leader and founder of the Byers Young Group and the Product Community®, specializes in building cultures of innovation by uniting diverse communities around exciting ideas. We do this by helping people and organizations build strategies that achieve focus, growth, and a healthy culture.

What you can expect:

  • Build a customer-centric product strategy
  • Achieve focused + strategic execution
  • Create + sustain a story brand that connects
  • Measure for impact and growth
  • Develop an agile, learning culture
  • Apply product community® principles association-wide

Properly implemented, a product community™ can serve as a vehicle for partnerships, a venue for driving innovation, and a currency for community engagement. Our most positive results will be richly integrative and robustly aligned throughout the association. Ultimately, integrative outcomes are platforms for culture-building.

Contact us today!

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