• Is your association aligned (people, volunteers, staff, messaging)?
  • Is your association focused?

by: James Young

  1. What do you do?
  2. If you asked ten people (staff, volunteers, members, prospective members) would they have the same answer?
  3. How do you define growth?
  4. Do you know – and can you clearly describe – where you’re headed?
  5. Do you have a growth strategy? 
  6. Can you describe in ten or less words?
  7. Is your association aligned (people, volunteers, staff, messaging)?
  8. Is your association focused?
  9. Do you feel comfortable cutting ‘sacred cow’ programs?
  10. What is your process to create new programming?
  11. Do you have the right capabilities?
  12. How diversified is your revenue?
  13. What is your approach to convincing your board you’re on the right track?

Product-led growth fuels connection. Join the product community and flip your destiny.

About the Author

James Young is founder and chief learning officer of the Product Community®. Jim is an engaging trainer and leading thinker in the worlds of associations, learning communities, and product development. Prior to starting the Product Community®, Jim served as Chief Learning Officer at both the American College of Chest Physicians and the Society of College and University Planning.