by: James Young
- What do you do?
- If you asked ten people (staff, volunteers, members, prospective members) would they have the same answer?
- How do you define growth?
- Do you know – and can you clearly describe – where you’re headed?
- Do you have a growth strategy?
- Can you describe in ten or less words?
- Is your association aligned (people, volunteers, staff, messaging)?
- Is your association focused?
- Do you feel comfortable cutting ‘sacred cow’ programs?
- What is your process to create new programming?
- Do you have the right capabilities?
- How diversified is your revenue?
- What is your approach to convincing your board you’re on the right track?
Product-led growth fuels connection. Join the product community and flip your destiny.
About the Author
James Young is founder and chief learning officer of the Product Community®. Jim is an engaging trainer and leading thinker in the worlds of associations, learning communities, and product development. Prior to starting the Product Community®, Jim served as Chief Learning Officer at both the American College of Chest Physicians and the Society of College and University Planning.