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# Product Community

The leading authority in product development for associations.

## Sitemaps

- [XML Sitemap](https://productcommunity.us/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Insights](https://productcommunity.us/insights/)
- [Aligning Successive Board Chairs](https://productcommunity.us/insights/aligning-successive-board-chairs/) - Using the Three Horizon Model to Guide Your Association’s Growth Summary The Three Horizons Model is a versatile tool to help guide an association’s growth strategy. This article outlines the model, offers insight on how to effectively implement it to steer a growth journey, and provides implications for associations. This article is less about board
- [Unlocking Growth [Book Excerpt]](https://productcommunity.us/insights/unlocking-growth-book-excerpt/) - The Art of Strategic Positioning for Striving Associations Summary “The only way to win is to learn faster than everyone else”. Eric Ries All associations desire growth: in revenue, membership, learners, or impact. It is a natural way to stay relevant, but also helps us expand our reach, and deepen our commitment to a shared
- [How to Create a Product Portfolio](https://productcommunity.us/insights/how-to-create-a-product-portfolio/) - A Practical Guide for Associations and Nonprofits Summary Associations and nonprofits exist to create value for their communities. We typically do this through the overlapping efforts of engagement (events, volunteer work, fundraisers, mixers, social media, etc.) and offerings (conferences, membership, learning, publications, etc.). A great way to create consistency and leverage our value is to create a product portfolio.
- [How to Productize Your Annual Meeting](https://productcommunity.us/insights/how-to-productize-your-annual-meeting/) - A Practical Guide to Optimizing and Extending a Cash Cow “When you work on a problem continuously, you can become fixated on previous solutions. Taking a break from the problem and focusing on something else entirely gives the mind some time to let the old pathways fade from memory. Then, when you return to the
- [Rapid Product Development](https://productcommunity.us/insights/rapid-product-development/) - A Practical Guide to Rapid Prototyping for Associations and Nonprofits Summary Associations create value for their members. We create value to entice new members to join, to help current members solve problems, and to guide members on their professional development journeys. We create value to demonstrate our worth and to grow: in reach, in revenue,
- [Striving for Greatness](https://productcommunity.us/insights/striving-for-greatness-2/) - Three Views of The Association of the Future Summary Associations are practical and action-oriented, but this comes at a cost. An emphasis on the short-term boxes us in. It hinders our ability to capitalize on authentic opportunities to understand, approach, and win the future. We have the choice to design and prepare for what’s coming.
- [Ten Product Ideas](https://productcommunity.us/insights/ten-product-ideas-2/) - A Guide to New and Diversified Revenue for Associations and Nonprofits Summary Associations create value for member consumption, engagement, and connection. If we do this often and well enough, we will derive the following outcomes: Diversified revenue Thriving membership Move-the-needle impact In the product community, we believe in leverage and reuse. What works? What do people love?
- [Practical Strategy for the Super Busy](https://productcommunity.us/insights/practical-strategy-for-the-super-busy-2/) - Using the Ansoff Matrix to Position Your Association for Growth Summary In this newsletter, I have written on how to organize offerings for maximum reach, how to position your association for growth, how to analyze your current market, and how to identify new ones. This article will focus on a single, powerful, commonly used tool called the Ansoff Matrix,
- [Innovation within Constraints](https://productcommunity.us/insights/innovation-within-constraints-2/) - Significant Positive Change on a Dime Summary “Innovation is significant positive change.” Scott Berkun As I argued in a recent article, investing in value creation is a powerful way to drive new business to your association. But it’s difficult to create new things when we’re strapped for resources and don’t have a clear picture of where or
- [Playing to Win](https://productcommunity.us/insights/playing-to-win-2/) - A Guide to Strategic Advantage for Associations and Nonprofits Summary This article provides an overview of a popular and widely applicable strategic framework called Integrated Cascade of Choices from the book Playing to Win: How Strategy Really Works by Roger Martin and A.G. Lafley. The framework is flexible enough to be used association-wide, at the unit level (membership, learning,
- [What is a Product?](https://productcommunity.us/insights/what-is-a-product-2/) - A Practical Guide for Associations and Nonprofits Summary Language conveys meaning. Most associations and nonprofits are purpose-driven organizations. Like any organization from any industry (private, public, corporate, government, etc.), associations are in the value creation business. But associations are not software companies or home stores (like Home Depot or Lowe’s). They have a unique business
- [Leading the Growth Association](https://productcommunity.us/insights/leading-the-growth-association-2/) - A Strategic Guide to Readiness Summary This is an article about growth readiness for associations, nonprofits, or membership organizations. Instead of the more standard approach of focusing either on (a) developing a plan to increase membership or (b) identifying approaches to grow non-dues revenue, I will emphasize a strategic approach to growth readiness. This strategic
- [Preparing Volunteers for Strategic Change](https://productcommunity.us/insights/preparing-volunteers-for-strategic-change-2/) - How to Identify (and Build) Allies to Serve a Bold Future Summary This is an article on how to prepare volunteers for bold, strategic change. As we discussed in a recent article on building a volunteer pipeline, associations rely on volunteers, but not volunteers alone. Innovative associations are led by strong staff leaders that actively partner
- [Mapping Progress](https://productcommunity.us/insights/mapping-progress-2/) - How a Maturity Model Can Create a Path for Strategic Growth Summary This is an article on how to use a maturity model. We will introduce the concept, discuss why it’s important for associations, and cover the product community maturity model, which has been designed for any association that creates, delivers, and wants to get better
- [Building Trust to Grow Revenue](https://productcommunity.us/insights/building-trust-to-grow-revenue-2/) - How to Use a Value Ladder to Strengthen Connection and Scale Your Association Summary This article is about a strategy tool called the value ladder. The value ladder is a visual representation of the increasing value of your offerings: starting (at the bottom) with free or low–priced offerings and, over time, moving upward to deeper
- [Building a Volunteer Pipeline](https://productcommunity.us/insights/building-a-volunteer-pipeline-2/) - A Strategic Approach to Service that Drives Outcomes Summary Associations are volunteer-led organizations. We exist to meaningfully engage a diverse community in order to serve our purpose, reach our vision, and live our values. Volunteers should not be treated as transactional labor, but like an investment in community-building, excellence, and the achievement of our shared
- [Finding Your North Star](https://productcommunity.us/insights/finding-your-north-star-2/) - How to Boldly Describe, Achieve, and Sustain a Shared Future Summary This article is about describing an association’s ideal state outcome (ISO). In doing so, we introduce a tool to help associations richly describe the future and to help them find their north star. An ISO is what our world looks like when we fulfill
- [Identifying New Markets](https://productcommunity.us/insights/identifying-new-markets-2/) - A Guide to Potential Opportunities for Associations Summary Associations need new revenue. One way of doing this is to leverage existing value to create new products for our existing membership. Another is to use this value to identify and reach new markets outside our core membership. This article will focus on the latter to unlock growth. In
- [Defining Your Association Market](https://productcommunity.us/insights/defining-your-association-market-2/) - How To Identify, Capture, and Serve A Larger Community Summary “Markets fluctuate and markets can be unpredictable at times. This is why having a resilient portfolio is critical.” Hendrith Vanlon Smith Jr. To achieve growth and relevance, associations need to understand their market. Why? Because markets evolve, new markets emerge, member needs change, and young
- [Prioritizing Good Ideas](https://productcommunity.us/insights/prioritizing-good-ideas-2/) - Summary “Innovation is a byproduct of empathy. Winning ideas are a byproduct of taking risks. Excellence is a byproduct of empowered cultures. Profits are the byproduct of happy customers. Success is a byproduct of mattering.” Bernadette JiwaMeaningful: The Story of Ideas that Fly This is an article on how to prioritize ideas in a professional
- [Achieving Buy-In](https://productcommunity.us/insights/achieving-buy-in-2/) - Summary “Nothing is more terrible than activity without insight.” Thomas Carlyle Associations should exist solely to make deep and long lasting impact. Like any other organization – private, public, nonprofit, big, small, simple, or complex – associations can set a high bar, build meaningful community, attain superior performance, and achieve innovative outcomes. Among many things,
- [Game-Based Learning for Associations](https://productcommunity.us/insights/game-based-learning-for-associations-2/) - Introducing an Engaging New Engine for Growth Summary This article is a case study for how associations can get into game-based learning. We lay out the steps to design and achieve an ideal state outcome, leverage an existing brand and/or content, develop a new revenue source, create impact, and position gaming as a prominent identity
- [About the Product Community](https://productcommunity.us/insights/about-the-product-community-2/) - Achieve Growth + Perennial Connection by Learning to Build New Products Summary The product community is a product development learning community designed specifically for associations. We developed the product community due to a pressing need for associations to gain new capability in how to develop new value for their membership communities. This article defines the
- [Re-Skilling the Association](https://productcommunity.us/insights/re-skilling-the-association-2/) - Invest in Capabilities to Create Permanent, Focused Growth Summary Associations are unique. We employ great people capable of working with volunteers, delivering great programming, and managing the day-to-day complexities of the modern association. At the same time, we’re faced with questions that challenge the notion of operational excellence leaving us exposed and unprepared to navigate what’s coming.
- [Leverage for Scale](https://productcommunity.us/insights/leverage-for-scale/) - Grow Revenue by Extending Your Association’s Value “Are you willing to take the shot, put in the extra hours, zig when everyone zags, network like mad, conduct market research, act on that market research, lose sleep while dreaming big, step out on the skinny part of the branch, fail forward, leverage big data, take the
- [Building a Product-Led Association Culture](https://productcommunity.us/insights/building-a-product-led-association-culture/) - Value Creation in Associations We create new value in the product community. This process can easily (and mistakenly) be reduced to elaborate project planning. Remember, a product community is a product development learning community designed specifically for associations. For us, products are the things we do to attract, connect, and engage our membership. It is the value we
- [Four Dimensions of Growth](https://productcommunity.us/insights/four-dimensions-of-growth/) - Four Dimensions of Growth - New Revenue for your Association In our last post, we addressed a multifaceted view of growth for associations. Here we dig deeper into the four dimensions of growth, which are built around the customer and serve as a key anchor for a successful product community experience. Thanks for reading Product Community Insights! Subscribe
- [What are the Association Product Competencies?](https://productcommunity.us/insights/what-are-the-association-product-competencies/) - A Better Way to Create Value for Members A key anchor and driver to a successful product community are mastering the six association product competencies of culture, vision, customer, design + build, go to market, and performance. They are vital to creating a culture of innovation and intimately linked to growth: in members, reach, or impact. Whether you are
- [Create a Compelling Vision for Your Association](https://productcommunity.us/insights/create-a-compelling-vision-for-your-association/) - Vision is the compelling description of a successful outcome. It’s important to define a vision everyone buys into, believes in, and works toward. As we’ve discussed in this newsletter, an association product can be anything as simple as a podcast, webinar, simple game, or short course; it can be as complex and multifaceted as a
- [Who Is Your Customer and What Do They Want?](https://productcommunity.us/insights/who-is-your-customer-and-what-do-they-want/) - Connection Fosters Engagement Even though we’re called the product community, our sole focus is on understanding, creating, and sustaining relationships with our customers and our community. Here, we use the word customer as a broader synonym for membership (or, in essence, your market). It’s about understanding, fostering connection, and elongating engagement. Product Community Insights is free weekly
- [Designing + Building Association Products](https://productcommunity.us/insights/designing-building-association-products/) - Summary This post introduces Design + Build, one of the six Association Product Competencies. In doing so, we address the importance of leveraging underutilized value, talk about sources of leverage, introduce the Build Measure Learn Loop, and cover the high level fundamentals of Lean Product Development and Design Thinking. The Product Community is a product development learning
- [Getting New Association Products to Market](https://productcommunity.us/insights/getting-new-association-products-to-market/) - Being Strategic About Growing Revenue and Reaching New Markets Summary This article provides an overview of go to market (GTM), one of six integrative association product competencies; the other five are: culture, vision, customer, design + build, and performance. In doing so, we define GTM and frame its importance, distinguish between the problem space and the solution space, define and
- [Measuring the Performance of Association Products](https://productcommunity.us/insights/measuring-the-performance-of-association-products/) - Create Growth Paths By Measuring What Matters Summary Well-designed metrics can measure any and every aspect of your association. This article provides an overview of performance as it relates to value creation (known in the Product Community as product development). Performance is one of six association product competencies; the other five are: culture, vision, customer, design + build, and go to market. In
- [The Power of Cross-Functional Community Building](https://productcommunity.us/insights/the-power-of-cross-functional-community-building/) - Association Innovation Relies on a Deeper Form of Collaboration Summary Building and sustaining a cross-boundary community — a deeper form of collaboration — is a central ingredient for innovation. This article provides an overview of cross-domain community-building as a superpower in creating and sustaining new value for associations. In doing so, we will define the
- [Positioning Your Association For Growth](https://productcommunity.us/insights/positioning-your-association-for-growth/) - Competition, Differentiation, Growth, and Vibrancy Summary Associations take their competition for granted and underinvest in positioning. This article provides an overview of association positioning in order to help achieve differentiation, relevancy, and growth. In doing so, we will define the concept and frame its importance, address why association competition can be tricky, apply Michael Porter’s
- [A Multi-Faceted View on Association Growth](https://productcommunity.us/insights/a-multi-faceted-view-on-association-growth/) - All associations desire growth: in revenue, membership, learners, or impact. It is a natural way to stay relevant, but also to help expand reach and deepen commitment to a shared cause. Product communities focus on growth through new programming, but also as a way to re-energize or create a vibrant, highly-engaged community. Thanks for reading Product Community
- [One Year is Faster Than you Think](https://productcommunity.us/insights/one-year-is-faster-than-you-think-2/) - It’s become common knowledge that faster is better; now is better than later. While this is easily provable. It’s also oversimplified. The world moves incredibly rapidly. Standing still is no longer acceptable and keeping pace isn’t enough. However, focusing solely on short-term revenue is a trap. It keeps your association on a hamster wheel. Incorporating a product
- [Association Executive Defines Innovation](https://productcommunity.us/insights/association-executive-defines-innovation/) - Barbara Silverstone, an attorney with decade of non-profit experience, provides her insights What is your definition of Product Community? I see the product community is a community of association leaders who come together to explore ways to enhance and eventually monetize membership engagement. The product community cohorts will give leaders the opportunity to learn creative
- [Meet Association Executive Barbara Silverstone](https://productcommunity.us/insights/meet-association-executive-barbara-silverstone/) - She Will Host the November Association Design Circle Who are you and what do you do? I am an attorney, but I have spent my entire career in the association world. I enjoy solving problems, including both those challenges faced by associations and “fun” problems found in word games and mahjong, which has been described
- [Meet New Advisory Board Member Faigy Gilder](https://productcommunity.us/insights/meet-new-advisory-board-member-faigy-gilder/) - Strategic Communications Consultant Joins the Board We have an exciting new addition to our advisory board. Meet Faigy Gilder: Who are you and what do you do? Hi! I’m Faigy Gilder, a nonprofit communications consultant. I’ve been doing this work at a number of places in the nonprofit sector for about a decade now. I
- [Thought Leader Defines the Product Community](https://productcommunity.us/insights/thought-leader-defines-the-product-community/) - New Board Member Faigy Gilder Provides her Insights What is your definition of Product Community? I'll take a step back before I describe the Product Community. Associations are having a really hard time right now. I saw this at my own association and I’ve also seen this across the board. At the moment, everything we
- [Five Tips for Making Innovation Decisions](https://productcommunity.us/insights/five-tips-for-making-innovation-decisions/) - In a product community, it’s important to keep the entrepreneurial spirit alive; this means continually pushing into uncharted terrain with new products, market initiatives, and personnel investments. Each of these areas involves making decisions without perfect information, under conditions of uncertainty. Here are few tips to guide your innovation journey: Exclude friends and “yes people”
- [Live Events May Never Come Back: The Path Forward](https://productcommunity.us/insights/live-events-may-never-come-back-the-path-forward/) - People love live events! Properly planned and executed, they are carnivals of activity, networking, knowledge sharing, and fun. The pandemic exposed or sped up what was already invitiable. The world is changing and we need to prepare now for what’s coming. What does it look like? Start at ground zero. If you started from scratch
- [How To Create an Integrative Product Strategy](https://productcommunity.us/insights/how-to-create-an-integrative-product-strategy/) - Bridging business and community Associations tend not to use the word product. They more commonly use the word program or signify value through membership, events, or publications. Product represents a broader, more inclusive way of developing and delivering value to your membership (and though outside your membership umbrella). Joining the product community retains the community-based
- [Five Traps Associations Fall Into](https://productcommunity.us/insights/five-traps-associations-fall-into/) - Factions rule. Departments are accountable, not people. Silos prevent collaboration. You lack shared goals. There are backchannels, not open avenues. You don’t have a clear (no less shared) vision. Trust, if it exists, is pocketed. Fear blunts collaboration.There is no strategy or plan. The staff is overwhelmed at serving everyone at all times. You lack
- [I’m Writing a Book](https://productcommunity.us/insights/im-writing-a-book/) - Heads up, product community. Looking to achieve relevance in a new world? As part of getting the community off the ground, I am writing a book. The working title is: Creating a Product Community: A Practical Guide to Diversifying Growth. I am finished with chapter one and look to have the finished manuscript out by
- [Productization Is Differentiation](https://productcommunity.us/insights/productization-is-differentiation/) - A new approach to distinguishing your association Product communities help organizations identify and translate their unique value into differentiated, market-friendly, grounded in shared values, and actionable. We work with you to: understand your market and its needs identify and address external forcesstrengthen or transform your purpose (mission)determine shared valuesdevelop strategies for key programscraft a budgeted program
- [Why We're Starting the Product Community](https://productcommunity.us/insights/why-were-starting-the-product-community/) - Greetings! Today, I’m excited to announce the grand opening of the product community! The product community is a product development learning community designed specifically for associations. It marries what associations do well (community building, purpose-driven work) with the best in product development (agile, customer-driven design that drives revenue). Like many things in life, the product
- [What Differentiates the Product Community](https://productcommunity.us/insights/what-differentiates-the-product-community/) - Come for the sprint; stay for the journey. The product community does a lot of things. Namely, build capability in areas that associations typically underperform: creating new revenue through new products. This simple table outlines how adopting a product community approach is substantially different from standard association practice. Product communities enable associations to: Grasp the
- [Traits of the Ideal Product Community Participant](https://productcommunity.us/insights/traits-of-the-ideal-product-community-participant/) - Despite its inclusive design, the product community is not for everyone. People with an innovative mindset are forward thinking, creative, open to experimentation, making mistakes and trying again. They are collaborative and progress-loving. Here is a list of traits for people who will thrive in the product community. They have an innovation mindset. They consistently
- [Innovation in a Constrained Environment](https://productcommunity.us/insights/innovation-in-a-constrained-environment/) - Product communities are a powerful way to drive new business to your association. New product development is a common need for associations who generally describe their operations as resource constrained, siloed, rushed, or lacking in a product roadmap. The result? Flat revenue, predictable offerings, a disengaged community, and a struggle to bring new ideas to
- [What Do You Do?](https://productcommunity.us/insights/what-do-you-do/) - A Short Introduction to a Product Portfolio Associations exist to create value for their members. They typically do this through offerings (events, membership, learning, publications, etc.). A product portfolio is an approach to organizing your offerings in a way that can be strategic, value-driven, and market-centric. A robust product portfolio helps get new, high-quality products
- [Thirteen Questions You Need To Answer If You Want to Grow](https://productcommunity.us/insights/thirteen-questions-you-need-to-answer-if-you-want-to-grow/) - What do you do?If you asked ten people (staff, volunteers, members, prospective members) would they have the same answer?How do you define growth?Do you know – and can you clearly describe – where you’re headed?Do you have a growth strategy? Can you describe in ten or less words?Is your association aligned (people, volunteers, staff, messaging)?Is your
- [Rethink Your Professional Development Spend](https://productcommunity.us/insights/rethink-your-professional-development-spend/) - Invest to create permanent momentum How much does your association spend each year on professional development? What is the focus of this spend? Do you see a marked improvement in your staff due to this professional development spend? How do you know? What capabilities do you expect your staff to have? How do you expect
- [One Year is Faster Than you Think](https://productcommunity.us/insights/one-year-is-faster-than-you-think/) - Culture change balances action and investment It’s become common knowledge that faster is better; now is better than later. While this is easily provable. It’s also oversimplified. The world moves incredibly rapidly. Standing still is no longer acceptable and keeping pace isn’t enough. However, focusing solely on short-term revenue is a trap. It keeps your
- [Why the Product Community is the Future for Associations](https://productcommunity.us/insights/why-the-product-community-is-the-future-for-associations/) - Let me tell you a little bit about Jim Young. He is starting the Product Community, and he absolutely doesn’t have to. I am in the role of talking him up because he’s both too nice and too modest to say these things. It’s a bit of a long story, but this guy does amazing

## Pages

- [Home](https://productcommunity.us/) - We help associations achieve focused growth and a thriving culture of innovation.
- [Association Performance Metrics](https://productcommunity.us/association-performance-metrics/) - Association Performance Metrics — Product Community ⚡ AUGUST 2026 WORKSHOP — SEATS FILLING FAST Limited Spots Available 100% money-back Secure checkout Aug 6 & 13 4hrs Total live training 2 Interactive sessions 100% Money-back guarantee #1 Association metrics program Trusted by association leaders across the country Money-back guarantee · Secure checkout · Limited seats Questions?
- [Association Performance Metrics - Nov](https://productcommunity.us/association-performance-metrics-nov/) - Association Performance Metrics — Product Community ⚡ Nov 2026 WORKSHOP — SEATS FILLING FAST Limited Spots Available 100% money-back Secure checkout Nov 6 & 13 4hrs Total live training 2 Interactive sessions 100% Money-back guarantee #1 Association metrics program Trusted by association leaders across the country Money-back guarantee · Secure checkout · Limited seats Questions?
- [Product Portfolio - Dec](https://productcommunity.us/product-portfolio-dec/) - How to Design a Product Portfolio — Product Community 🗓 FREE WORKSHOP — THURSDAY, Dec 3, 2026 · LIMITED SEATS Register Free → No spam · Instant confirmation · 100% free Questions? Email us or get in touch James Young CEO & Founder, Product Community Former Senior VP & Chief Learning Officer at ACCP, Chief
- [Product Portfolio - Oct](https://productcommunity.us/product-portfolio-oct/) - How to Design a Product Portfolio — Product Community 🗓 FREE WORKSHOP — THURSDAY, Oct 22, 2026 · LIMITED SEATS Register Free → No spam · Instant confirmation · 100% free Questions? Email us or get in touch James Young CEO & Founder, Product Community Former Senior VP & Chief Learning Officer at ACCP, Chief
- [Product Development Bootcamp - Oct](https://productcommunity.us/product-development-bootcamp-oct/) - Oct 2026 COURSE FILLING FAST Limited Seats Available Register Now → 4-HOUR WORKSHOP OVER 2 DAYS Product Development Bootcamp Learn to design and deliver revenue-bearing products your membership community will love. Our framework is built for how associations work. We account for mission-driven constraints, volunteer governance, and member dynamics. We are the only product development
- [Product Portfolio - Sep](https://productcommunity.us/product-portfolio-sep/) - How to Design a Product Portfolio — Product Community 🗓 FREE WORKSHOP — THURSDAY, Sep 24, 2026 · LIMITED SEATS Register Free → No spam · Instant confirmation · 100% free Questions? Email us or get in touch James Young CEO & Founder, Product Community Former Senior VP & Chief Learning Officer at ACCP, Chief
- [Product Development Bootcamp - July](https://productcommunity.us/product-development-bootcamp-july/) - Jul 2026 COURSE FILLING FAST Limited Seats Available Register Now → 4-HOUR WORKSHOP OVER 2 DAYS Product Development Bootcamp Learn to design and deliver revenue-bearing products your membership community will love. Our framework is built for how associations work. We account for mission-driven constraints, volunteer governance, and member dynamics. We are the only product development
- [Product Development Bootcamp - June](https://productcommunity.us/product-development-bootcamp-june/) - Jun 2026 COURSE FILLING FAST Limited Seats Available Register Now → 4-HOUR WORKSHOP OVER 2 DAYS Product Development Bootcamp Learn to design and deliver revenue-bearing products your membership community will love. Our framework is built for how associations work. We account for mission-driven constraints, volunteer governance, and member dynamics. We are the only product development
- [Product Portfolio - July](https://productcommunity.us/product-portfolio-july/) - How to Design a Product Portfolio — Product Community 🗓 FREE WORKSHOP — THURSDAY, JUL 9, 2026 · LIMITED SEATS Register Free → No spam · Instant confirmation · 100% free Questions? Email us or get in touch James Young CEO & Founder, Product Community Former Senior VP & Chief Learning Officer at ACCP, Chief
- [Speaking Page](https://productcommunity.us/speaking-page/) - James Young — Keynote Speaker · Product Community® Product Community James Young · Speaking Topics Why James Formats Book Book James → Book James → Keynote · Workshop · Facilitation Transform MembersInto Contributors The community-first association strategist helping leaders build belonging that lasts entire career journeys. Book James to Speak → Explore Topics 100+ Presentations
- [Product Portfolio - May](https://productcommunity.us/product-portfolio-may/) - How to Design a Product Portfolio — Product Community 🗓 FREE WORKSHOP — THURSDAY, MAY 21, 2026 · LIMITED SEATS Register Free → No spam · Instant confirmation · 100% free Questions? Email us or get in touch James Young CEO & Founder, Product Community Former Senior VP & Chief Learning Officer at ACCP, Chief
- [Product Development Bootcamp - March](https://productcommunity.us/product-development-bootcamp/) - MARCH 2026 COURSE FILLING FAST Limited Seats Available Register Now → 4-HOUR WORKSHOP OVER 2 DAYS Product Development Bootcamp Learn to design and deliver revenue-bearing products your membership community will love. Our framework is built for how associations work. We account for mission-driven constraints, volunteer governance, and member dynamics. We are the only product development
- [Offerings](https://productcommunity.us/offerings/) - Upcoming Workshops Start your own cohort Cohorts are where the product community® flourishes. Here’s why: You will meet and engage with other leading association innovators You will apply the content, tools, processes, and ideas to create a new ready-for-market product You will master the six product community® competencies As the product community® framework repeatable, you
- [FAQ](https://productcommunity.us/faq/) - Frequently Asked Questions
- [Speaking](https://productcommunity.us/speaking/)
- [About](https://productcommunity.us/about/) - About the Product Community® The product community® is a product development learning community designed specifically for associations. It is a new concept to enhance engagement, grow revenue, and transform culture. Product communities do this by leveraging existing value and channeling this value into new products, experiences, and programs. The product community® taps what associations do
- [Privacy Policy](https://productcommunity.us/privacy-policy/) - Purpose We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy. By visiting http://productcommunity.us, you are accepting the practices described in this privacy policy. This policy will outline how your personal information is
- [Consulting](https://productcommunity.us/consulting/) - Consulting James Young, veteran association leader and founder of the Byers Young Group and the Product Community®, specializes in building cultures of innovation by uniting diverse communities around exciting ideas. We do this by helping people and organizations build strategies that achieve focus, growth, and a healthy culture. What you can expect: Build a customer-centric
- [Cohorts](https://productcommunity.us/cohorts/) - Product Community® Cohort What You Get for Your Investment Revenue. Grow and diversify revenue by applying the content, tools, processes, and ideas to create new (or multiple) market-ready products. Engagement. Meet and engage with other leading association innovators who are also bringing new products to market. Growth. Master the six product community competencies and four
- [Terms of Service](https://productcommunity.us/terms-and-conditions/) - Thank you for choosing to participate in the Product Community®. Before proceeding with your purchase, please take a moment to review the following terms and conditions: Payment and Registration: Payment is due in full at the time of registration. Your registration is confirmed only upon receipt of payment. Content: The Product Community® content, including materials

## Courses

- [How to Design a Product Portfolio](https://productcommunity.us/courses/how-to-design-a-product-portfolio-7/)
- [Association Performance Metrics](https://productcommunity.us/courses/association-performance-metrics-2/)
- [How to Design a Product Portfolio](https://productcommunity.us/courses/how-to-design-a-product-portfolio-6/)
- [Product Development Bootcamp](https://productcommunity.us/courses/product-development-bootcamp-3/)
- [How to Design a Product Portfolio](https://productcommunity.us/courses/how-to-design-a-product-portfolio-5/)

## Categories

- [Insights](https://productcommunity.us/category/insights/)

## Tags

- [product community](https://productcommunity.us/tag/product-community/)
- [product](https://productcommunity.us/tag/product/)
- [innovation](https://productcommunity.us/tag/innovation/)
- [start-ups](https://productcommunity.us/tag/start-ups/)
- [associations](https://productcommunity.us/tag/associations/)
- [culture](https://productcommunity.us/tag/culture/)
- [leadership](https://productcommunity.us/tag/leadership/)
- [business models](https://productcommunity.us/tag/business-models/)
- [association management](https://productcommunity.us/tag/association-management/)
- [change](https://productcommunity.us/tag/change/)
- [change management](https://productcommunity.us/tag/change-management/)
- [investment](https://productcommunity.us/tag/investment/)
- [growth](https://productcommunity.us/tag/growth/)