Upcoming Workshops
- WORKSHOPS. Half-day, live, online, deep-dives into a particular topic. We offer 2-3 workshops per month and they range in price from $195 to $395. Make sure to check back as we regularly add new workshops!
- NETWORKING. The Product Community® hosts the Association Design Circle which is a monthly First Friday coffee for association innovators.
Workshop
How to Productize Your Annual Meeting
Dec 5, 2024
11:00 am-1:00 pm ET
Dec 12, 2024
11:00 am-1:00 pm ET
Design and leverage your annual conference to create new high-impact products for your members (4 hour workshop over two days).
Networking
Association Design Circle
Dec 6, 2024
10:00am-11:00am ET
First Friday coffee with association innovators. Community building opportunity. All welcome!
Networking
Association Design Circle
Jan 10, 2025
10:00am-11:00am ET
First Friday coffee with association innovators. Community building opportunity. All welcome!
Workshop
How to Design a Product Portfolio
Jan 23, 2025
11:00am-1:00pm ET
Leverage your programs to find new value for your members.
Networking
Association Design Circle
Feb 7, 2025
10:00am-11:00am ET
First Friday coffee with association innovators. Community building opportunity. All welcome!
Workshop
Association Performance Metrics
Mar 6, 2025
11:00 am-1:00 pm ET
Mar 13, 2025
11:00 am-1:00 pm ET
High-level overview of metrics to measure the performance of your product portfolio (4 hour workshop over two days).
Networking
Association Design Circle
Mar 7, 2025
10:00am-11:00am ET
First Friday coffee with association innovators. Community building opportunity. All welcome!
Networking
Association Design Circle
Apr 4, 2025
10:00am-11:00am ET
First Friday coffee with association innovators. Community building opportunity. All welcome!
Workshop
Designing a Winning Business Model
Apr 24, 2025
11:00 am-1:00 pm ET
May 1, 2025
11:00 am-1:00 pm ET
A strategic approach to growing and diversifying your association revenue (4 hour workshop over two days).
Networking
Association Design Circle
May 2, 2025
10:00am-11:00am ET
First Friday coffee with association innovators. Community building opportunity. All welcome!
Workshop
How to Grow Membership
Jun 19, 2025
11:00 am-1:00 pm ET
Jun 26, 2025
11:00 am-1:00 pm ET
Live, interactive overview of defining your current and future association market (4 hour workshop over two days).
Workshop
Product Development Bootcamp
Sep 11, 2025
11:00 am-1:00 pm ET
Sep 18, 2025
11:00 am-1:00 pm ET
This workshop is a live, interactive overview of how to create new products (4 hour workshop over two days).
Start your own cohort
Cohorts are where the product community® flourishes. Here’s why:
- You will meet and engage with other leading association innovators
- You will apply the content, tools, processes, and ideas to create a new ready-for-market product
- You will master the six product community® competencies
- As the product community® framework repeatable, you will be able to apply it at your association. All products will benefit from what you learn
- You will be a part of a unique, longitudinal community of leaders who are helping to create the association of the future
- You will provide support and guidances to help other association peers bring their products to market
- You will become eligible to facilitate the product community® in the future
- Perhaps most importantly – if you choose to start a product community™ at your association – your culture will be forever transformed.
Contact us today to learn more!
Create a product community® and you will
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Diversify revenue through product development and the four dimensions of growth.
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Access diverse peers, build community, and utilize practical tools.
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Transform your association’s culture around the new imperative for agile responsiveness.
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Build a ready-for-market product with a business model, product roadmap, go-to-market plan, and growth plan.
Get Started
- Timely + authoritative
- Help shape the dialogue
- Build + sustain momentum
- Immediately applicable
- Learn about: positioning, pricing, growth + scale, competition, business models, and go to market
- Experiential + case-based
- Collaborative + applied
- Immediately usable
- Gain access to like-minded innovators
- Learn + apply the Product Community® framework.
- Develop + bring to market new products
- Master the 6 competencies
- Create repeatable processes to extend value long after the experience
- Join a perpetual innovation community
