Upcoming Workshops + Courses

  • Webinars are free, one-hour high-level presentations on a particular topic. People who desire a high-level overview of the product community™ can start here. We offer webinars 3-4 times per month. Per the ASAE approved provider program, webinars are eligible for 1 CAE credit.
  • Workshops are 4-6 hour hands-on, deep-dives into a particular product community™ topic. These are live and – in order to maximize learning – typically offered in 2 hour chunks over a couple of days. We offer 2-3 workshops per month and they range in price from $495 to $695. Make sure to check back as we regularly add new workshops!
  • Courses are longer, more in-depth treatments of one the product community™ competencies: culture, vision, customer, design + build, go to market, or performance. Courses are live, hands-on, cohort-based experiences. Prices for courses start at $2995.
Seats Available


Finding New Markets for Your Association

Aug 17-Aug 18, 2022
1:00pm-3:00pm ET

Live overview of the Product Community, a product development learning community. Eligible for 1 CAE credit.



Product Community™ Open Dialogue

Aug 25, 2022
1:00pm-2:00pm ET

Live overview of the Product Community, a product development learning community. Eligible for 1 CAE credit.

Seats Available


Introduction to Lean Innovation for Associations

Aug 30-Aug 31, 2022
1:00pm-3:00pm ET

Live, interactive overview of lean innovation for associations.


Start your own cohort

Cohorts are where the product community™ flourishes. Here’s why:

  • You will meet and engage with other leading association innovators
  • You will apply the content, tools, processes, and ideas to create a new ready-for-market product
  • You will master the six product community™ competencies
  • As the product community™ framework repeatable, you will be able to apply it at your association. All products will benefit from what you learn
  • You will be a part of a unique, longitudinal community of leaders who are helping to create the association of the future
  • You will provide support and guidances to help other association peers bring their products to market 
  • You will become eligible to facilitate the product community™ in the future
  • Perhaps most importantly – if you choose to start a product community™ at your association – your culture will be forever transformed. 

Contact us today to learn more!

Create a product community™ and you will

  1. Diversify revenue through product development and the four dimensions of growth.

  2. Access diverse peers, build community, and utilize practical tools.

  3. Transform your association’s culture around the new imperative for agile responsiveness.

  4. Build a ready-for-market product with a business model, product roadmap, go-to-market plan, and growth plan.

Get Started


Product Community

Insights Newsletter

Weekly content on association product communities.

  • Timely + authoritative
  • Help shape the dialogue
  • Build + sustain momentum
  • Immediately applicable
Starting at $495

Product Community

Workshops + Courses

Live + engaging 4-6 hour workshops or 3 month courses.

  • Learn about: positioning, pricing, growth + scale, competition, business models, and go to market
  • Experiential + case-based
  • Collaborative + applied
  • Immediately usable
  • Gain access to like-minded innovators
Starting at $7495

Product Community

Yearlong Cohort Experience

Our premier, highest impact offering.

Learn more
  • Learn + apply the Product Community framework.
  • Develop +  bring to market new products
  • Master the 6 competencies
  • Create repeatable processes to extend value long after the experience
  • Join a perpetual innovation community

Learn More