We help associations achieve focused growth and a thriving culture of innovation.

enhance
engagement

+

grow
revenue

+

transform
culture

We thrive in community, but our community’s needs are rapidly changing.

We deliver lots of value, but we struggle to translate ideas to new products in a focused way.

We need new revenue, but our business model is inflexible thereby making it hard to try new things.

We desire innovation, but we operate under constant constraint. We struggle to execute.

What if you could re-engage your community, grow market reach, diversify revenue, and transform culture by investing in innovation?

Create a Product Community™

Product Community™ Features

Live instruction

Learn from expert facilitators with backgrounds in product development, associations, and adult learning.

Engage with innovators

Build community with innovative leaders from different backgrounds. Achieve longitudinal engagement and connection.

Tools + resources

Get access to over 35 tools, the leading thinking in product development, and assessments to gauge progress.

Competency-based

Master the 6 product community™ competencies of culture, vision, customer, design + build, go to market, and performance.

Applied curriculum

Participate in a modular, experiential, and applied curriculum. Each participant builds a market-ready product. 

Usable outcomes

Take immediate advantage of course concepts, which are immediately usable and promise longitudinal return.

Live instruction

Learn from expert facilitators with backgrounds in product development, associations, and adult learning.

Engage with innovators

Build community with innovative leaders from different backgrounds. Achieve longitudinal engagement and connection.

Tools + resources

Get access to over 35 tools, the leading thinking in product development, and assessments to gauge progress.

Competency-based

Master the 6 product community™ competencies of culture, vision, customer, design + build, go to market, and performance.

Applied curriculum

Participate in a modular, experiential, and applied curriculum. Each participant builds a market-ready product. 

Usable outcomes

Take immediate advantage of course concepts, which are immediately usable and promise longitudinal return.

Get Started

Free

Product Community

Insights Newsletter

Weekly content on association product communities.

Subscribe
  • Timely + authoritative
  • Help shape the dialogue
  • Build + sustain momentum
  • Immediately applicable
Starting at $495

Product Community

Workshops + Courses

Live + engaging 4-6 hour workshops or 3 month courses.

Register
  • Learn about: positioning, pricing, growth + scale, competition, business models, and go to market
  • Experiential + case-based
  • Collaborative + applied
  • Immediately usable
  • Gain access to like-minded innovators
Starting at $7495

Product Community

Yearlong Cohort Experience

Our premier, highest impact offering.

Learn more
  • Learn + apply the Product Community framework.
  • Develop +  bring to market new products
  • Master the 6 competencies
  • Create repeatable processes to extend value long after the experience
  • Join a perpetual innovation community

Apply
Now

Learn More