How to Design
a Product Portfolio
All associations create value. But without a coherent portfolio, you’re missing patterns, synergies, and hidden revenue. This workshop changes that — in two hours, completely free.
Most associations run offerings without a map.
Programs get added, events get planned, resources get published — but nobody steps back to see how it all fits together. You end up with duplication, missed connections, and budget guesswork.
A product portfolio gives you the map. This workshop teaches you how to build one — in two hours, for free.
Hidden duplication
Programs that overlap, compete for the same audience, and drain resources — without anyone realizing it.
Missed interdependencies
Cross-offering synergies and revenue opportunities that stay buried because nobody has mapped the connections.
No strategic anchor
Without a portfolio, every planning meeting is a negotiation of opinions instead of a conversation grounded in evidence.
Six outcomes.
One free session.
Define and describe the product portfolio
Understand why a portfolio is indispensable for any association that wants to operate strategically — not reactively.
Analyze and map your current offerings
Walk through your existing programs, events, and resources with a fresh eye — without assumptions or organizational blind spots.
Organize into a high-level product portfolio
Group and structure your offerings into a coherent portfolio that tells a clear story to your board, staff, and members.
Identify interdependencies and find new value
Find the hidden connections between your offerings and use them to uncover new opportunities for your membership.
Use your portfolio as a strategy, planning, or budget tool
Turn your portfolio into a living planning artifact — one that helps you prioritize, allocate resources, and communicate direction.
Keep your portfolio updated and timeless
Learn how to maintain your portfolio so it stays relevant year after year — not just a one-time exercise.
We do learning differently.
Our model is built around how association professionals actually absorb, retain, and apply new ideas — not how a typical workshop is run.
Live & Interactive
Real-time, facilitated — not a recording. Direct access to the instructor and peers from start to finish.
Peer-Based Learning
Facilitator-led and peer-powered. You’ll learn as much from the leaders in the room as from the curriculum itself.
Tool-Based
Frameworks and models throughout — not just slides. Everything you engage with is something you can use Monday morning.
Applied by Design
Built for immediate practical use. You’ll leave with something real — not a list of ideas to revisit someday.
Your Takeaways
Concrete tools, real momentum, and new colleagues — after just two hours.
A High-Level Product Portfolio
A complete, organized view of your association’s offerings — structured and ready to use as a living strategic tool.
New Patterns of Opportunity
Cross-offering synergies and hidden revenue pockets you didn’t know existed — surfaced in real time.
New Momentum
Leave re-energized with a renewed sense of direction and confidence from doing real work with expert guidance.
Association Product Competencies
An introduction to the skills and practices that help you design, develop, and get new products to market — transforming your association from transactional to truly value-driven, program by program.
New Colleagues
A peer network of leaders who get it — and are building the same thing alongside you.
Design your portfolio.
In two hours. Free.
Walk away with a complete portfolio design, a new strategic lens, and a network of peers who understand exactly what you’re building.
- A high-level product portfolio for your association
- Six concrete learning outcomes in 2 live hours
- New patterns of opportunity and cross-offering synergies
- Association product competency framework
- Peer network of fellow association leaders
- Recording and all materials included
Register for the Free Workshop
Join association leaders building smarter product strategies.
James Young
CEO & Founder, Product CommunityFormer Senior VP & Chief Learning Officer at ACCP, Chief Learning Officer at SCUP, and Chief of Staff at Lehigh University.
James has spent 15+ years helping associations design smarter product strategies. He’s the only practitioner building product development frameworks built exclusively for the association world — not adapted from somewhere else.
Two hours. Zero cost.
Maximum clarity.
More strategic value than anything else available to association leaders — delivered in a single free session.
Results in 2 hours — not months
DIY takes 3–12 months. Consultants take 2–4. This workshop delivers a complete product portfolio framework in one live session.
You build it — you own it fully
Consultants own their deliverables. DIY means building blind. Here, you construct your portfolio in real time with expert guidance — and walk away owning it completely.
A room full of association leaders
No other option gives you live peer learning with leaders facing your exact challenges. The network alone is worth showing up for.
It’s completely free — no catch, no upsell pressure
We believe in leading with value. This workshop stands entirely on its own. Attend, learn, leave with a product portfolio. No strings attached — just the kind of generous, expert-led learning that Product Community is known for.
“We organized three years of programs into a coherent portfolio in a single session. The interdependencies we found led directly to two new revenue streams we hadn’t seen before.”
Our Promise to You
We stand behind all our offerings, engagements, content, and tools. We’re confident you’ll leave with real value — but if you’re ever not satisfied with a Product Community experience, we’ll make it right.